How do I Sell On Social Media? that’s a simple but technical question altogether.
With more people using social media to discover brands and shop online, having a strategy for your business’s social media presence is crucial.
Get ties for selling, taking product photos, creating content themes, and connecting with customers.
In as much as social media is vital for business growth and success, most business owners still find it hard to get right.
In this context, I am going to enlighten you on the following:
- What does it mean to sell on social media?
- Why is selling on social media important for my business
- How can I start selling on social media?
- 1 What Does it Mean to Sell on Social Media
- 2 Why is Selling on Social Media Important for my Business
- 3 The Right Way to Sell on Social Media Like a Pro
- 3.1 1. Photograph your product like a professional
- 3.2 2. Find a target audience that’s not generic
- 3.3 3. Create content themes that matches your brand voice
- 3.4 4. Test Your Content Before You Invest
- 3.5 5. Earn customers by building brand authenticity
- 3.6 6. Social Ads tactics: focus, research and masure
- 4 Conclusion
What Does it Mean to Sell on Social Media
Imagine Tammy, a photographer for many years. The time has come for him to share his expertise with others.
That’s why Tammy has created a website where he’ll offer affordable online lessons to beginner and intermediate photographic students through short videos and downloadable ebooks.
Tammy’s mission is to show his students that anybody can learn to become a Photographer from the comfort of their home. But first, he needs some students to actually sign up for lessons.
Now, the problem now is
How can Tammy get students to sign up for his photographic lessons?
- Should Tammy relax while student will eventually signup for lessons
- Create a social media account and then wait for student to sign up for lessons
- Create a social media account and start posting on it to encourage students to sign up for lessons.
The answer is, Tammy should probably get on and sell on social media and start posting (his photographic works).
More and more people are discovering businesses via their favorite social media platform, so having an optimized profile for your business (and posting on it) is a great way to connect with customers to make sales.
No matter where you are or what you sell, it’s likely that members of your target audience use at least one or more social media services.
People use social media not to just talk to friends, but to stay up to date on news, entertain themselves, and even discover brands and products.
One study found 62% of people were more interested in a brand after seeing it on social media.
While not every social media platform lets businesses sell directly to customers, many offer features that let businesses get products in front of potential customers and bring them to your website to complete a purchase.
Why is Selling on Social Media Important for my Business
Before you start to sell on social media, first, make sure your business has an account that’s separate from your personal one.
Even if you’re just starting out or selling products from home, and even if you aren’t a registered business, a separate account will let you create a brand for your business, keep your profile organized, and avoid confusing your audience.
Many social media platforms offer expanded capabilities for accounts that belong to businesses, whether that’s the ability to link out to your website, upload a catalog for services, or feature products images on your profile.
On social media, posts with images tend to have a higher engagement rate than those without. This means that photos are important for driving sales.
Think about what kind of photos will best showcase your products. Do you want photos of your products in front of a background, in-action, or zoomed in a detail?
How can you use visual themes to resonate with customers?
For example, If Tammy wants to market his Photography lesson to beginners learning at home, he could take pre-scene photographs of his photographic work or himself giving the lesson.
Take time to make your images appealing to users. Taking photos on your phone is totally fine, but make sure your photos have flattering lighting and show your products in the best way possible.
Practice and experiment to figure out what works best for you and your situation.
When planning what to post on social media, think about how your posts fit in with the overall look, feel, and voice of your brand.
The Right Way to Sell on Social Media Like a Pro
Search no more, here are the right way to sell on social media like a pro.
1. Photograph your product like a professional
Why is having quality photos for your products important for your business?
Imagine, as Tammy is well known among his current customers, but he wants to start posting more frequently on social media to attract even more customers and make his photographic work stand out.
To start, Tammy wants to post a photo announcing the debut of a brand new photographic pose.
Tammy would probably post the photos that better show what his new photographic pose looks like, as that’s what will convince people to come to experience it in person.
Luckily, no matter what kind of camera or phone he takes photos on, there are steps he can take to get crisp, quality photos.
Whether you sell the product at a food stand, sell on social media, or anywhere in between, your product photos are a huge part of making sales.
This doesn’t mean you should go ahead using photos that are unrealistic,
For instance, you own a restaurant, and your photo menu shows hundreds of dishes you can’t even prepare.
These days, with more and more customers first interacting with a business on social media, online, or through chat services, photos are a key way they can learn about products before experiencing them in person
So your photos should be realistic so that they get 90% satisfaction after finally experiencing your product that they have been admiring.
Photos also help set you apart from competitors. That’s why it’s worth it to put in the time and effort to take photos of your products.
And you don’t necessarily need to hire a professional photographer to get quality photos that show potential customers how great your products or services are.
If you have a fancy expensive camera, that’s great. If you don’t, you can work with the resources you have or that are easily accessible to you.
2. Find a target audience that’s not generic
When it comes to target audiences, remember this:
Customers are people, not stereotypes.
Really understanding your customer means knowing more about them than just their sex, age group, social status, and what type of job they have.
What you really need to know is WHY. As in why they act, think, and lead their lives the way they do.
Basically, you need to know your target audiences as well as you know your closest friends.
It will help you sell on social media more than you ever think.
Finally, look at how they view your business and product. Do they think of you as a pastime, a necessary evil, an escape, or something else?.
3. Create content themes that matches your brand voice
Content marketing is a great way to get new customers and help people form an opinion about your business.
But you have to make sure everything you’re sharing online (blog posts, social media updates, images, etc) reinforces your business values.
That’s why it’s smart to come up with content themes.
Good news: your current and potential customers are already giving you theme ideas by posting and sharing content they’re interested in.
You just need to look for the topics that match your business values.
For example, imagine Chioma Ifeanyi Eze runs a Business School where people learn how to start and grow a business.
She promotes her brand’s values as:
I teach business. Join my FREE Business School and build massive wealth
Let’s try and match those values with the things she currently posts about.
Does the post above match her business values?
Of course, it does.
You can draw people to your content with a hashtag. For example, Chioma Ifeanyi Eze uses the poplar #chiomabusinessschool.
It is better to adopt a hashtag your audience is already using. It’s much harder (and usually less successfully) to create a unique one, hoping it catches on.
4. Test Your Content Before You Invest
Before you can possibly sell on social media you need to test your content before you think of investing.
Smart business owners do a mix of both short-form and long-form content and use the former to test the latter.
A good way to do this is by testing your idea in its simplest form first. It’ll help you check if your idea will work for your business. After that, you can start scaling it up.
Think about how your content can scale to 3 different levels:
- Base. and
Which are pretty much just saying, “Start small and go big”.
- Micro is a short form of content like a status update or a week. Since it’s easy and cost-efficient to do, you can try different micro versions of your idea and see which is the most popular.
- Base is longer form content like a blog post, newsletter or short video clip. It’s the next testing step for your most popular micro content.
- Hero is immersive content like a film, event series or an app. It’s where you can go when your idea has truly passed the popularity test.
Followers and likes may make you feel warm and fuzzy, but let’s look at 4 things you should track instead of that really measure your content’s value.
- Shares: This tell you if people find your content interesting or entertaining enought to show to friends.
- Comments: Do people often ask similar questions? Can your content help answer them?
- Leads: Trach how many leads your content gives you. Is it convincing people to do what you want them to do?
- Sales: How many sales do you get from your content? Make sure it’s encouraging people to buy your products.
5. Earn customers by building brand authenticity
Customers are constantly bombarded with ads, and most people are wary of being told what they want or being tricked into buying something.
Purchasing is personal. People prefer to buy products that reflect their values and identities, so they want to understand who a brand is and what they’re about before they open their wallets.
Building brand authenticity is the practice of making your brand look and feel genuine and trustworthy in the eyes of your audience.
Establishing authenticity lets you tell more vivid stories and helps build customer loyalty.
The key factors that people use to gauge your brands’ authenticity are:
- Commitment to quality,
- Sincerity, and
Being authentic and having heritage doesn’t mean you need to have been around for decades, but it does mean you should tell your brand’s story in ways that demonstrate your values and your passion for your products.
Doing this lets customers feel like they’re buying into those same values, not just buying products or services.
This feeling of authenticity can give you an edge over other brands and help create a loyal customer base.
You can start building brand authenticity by crafting a vision statement that guides your marketing. You can start by answering four core questions.
Question 1: Why you do what you do? Think of what you’re passionate about and what inspires you to do quality work beyond just makingmoney.?
Question 2: How are your products or services developed and produced? Consider what’s special about the process and how it’s different and perhaps better than what similar companies do.
Question 3: What does your brand strive to be and do? What is your brand’s ultimate goal? How do you want to affect the world?
Question 4: What does your brand stand against? Do you have any ethical objections that impact your work? What do other brands do that you never would? Are there any products you would never sell? Why not?
Use your answers to form a single, inspiring vision statement that captures what your brand is about, and what it drives to be.
Make sure this vision is present in all your marketing and reference it when you create new campaigns.
Google’s vision statement is:
To organize the world’s information accessible and useful
This simple sentence gets at the heart of what the company is about and why it exists.
6. Social Ads tactics: focus, research and masure
Done right, social media ads can help you efficiently connect with your target audience. That’s because social media ads let you reach audiences, based on:
- Interests, and
- other informations people like to share on social networks.
These ads let you measure how effective they are, kind of like a built-in self-evaluation function.
You can track how many leads the ads bring in and/or how many people sign up or take other actions based on your call to action (CTA).
To get the most out of your social media ads, however, set them up and run them strategically.
Research your target audience, set a goal, develop and test your ads, creative elements, and measure your ROI.
Let’s look at setting goals for your social ads.
you don’t want to leave your ads stranded on a social network without a specific job to do.
Decide on the one thing you want each ad to help you do.
- Do you want newsletter signups?
- Social media followers?
- More sales?
Don’t forget: your ads’ visuals, messaging, and call to action (CTA) need to drive to this goal.
Whatever your goal is, make it the one and only focus of that ad.
Giving your ad too many jobs to accomplish and your audience too many CTA’s to choose from can hurt your ad’s performance.
In addition, research your target audience. Beyond looking at demographics, make sure you’re targeting the right audiences by checking out similar businesses.
specifically, look at who you want to follow on platforms like Twitter, Facebook, Instagram, and LinkedIn. Then set up ads to target those people.
Also, not every social platform is right for your brand and goals.
Invest your time and money on the ones that are most popular with your audience that get you the best ROI.
I believe with this you have learned how to sell on social media the right way.
Selling your products or services on social media, no doubt goes beyond this.
But then, this is the right path to get started before any further advancement.