Book Club Promotion Ideas
Don’t underestimate the power of tangible marketing. Posters, bookmarks, and postcards featuring your book cover can make lasting impressions. Distribute these materials at coffee shops, community centers, and book fairs comic play casino.
Email marketing is a strategy used to promote a product or service through email while developing relationships with customers. Email marketing can include newsletters, updates on the company, or promotions of sales and discounts for subscribers.
Let’s start with the foundation: the places you’re sending readers to actually learn about—and buy—your book. These landing pages (also called “funnels” by the marketing folks) work behind the scenes to make your book discoverable and desirable. Check out an in-depth resource here on the Pagewheel blog on each of these and how to easily create them:
Collaborate with blogs and podcasts in your genre. Offer guest posts or interviews to share insights into your writing process and connect with new audiences. Link back to these appearances on your website and social media.
Book Promotion Video Ideas
This phase applies mostly to a live-action on-location shoot and encompasses hiring a videographer, talent, crew, etc., but the idea here is to allow enough prep time before production to make sure everyone knows what they are supposed to be doing.
Your script will be your creative blueprint and also define your budget. Keep it short—the ideal length for a video is 90-180 seconds. Write out the action and dialogue. What do we see and hear? Don’t forget the call-to-action at the end of the video, i.e. your website/social media channels and purchase info.
Line items you might spend money on are videography, equipment, editing, sound design, stock images, video and music, a voice-over artist, a producer, locations, etc. If you choose to go with a book video production service to handle everything, be sure to vet them as many of these turnkey services deliver bad results.
This phase applies mostly to a live-action on-location shoot and encompasses hiring a videographer, talent, crew, etc., but the idea here is to allow enough prep time before production to make sure everyone knows what they are supposed to be doing.
Your script will be your creative blueprint and also define your budget. Keep it short—the ideal length for a video is 90-180 seconds. Write out the action and dialogue. What do we see and hear? Don’t forget the call-to-action at the end of the video, i.e. your website/social media channels and purchase info.
Book Promotion Ideas for Libraries
Reviews are the lifeblood of book sales. Reach out to bloggers, book clubs, and platforms like NetGalley to secure early reviews. You can also use paid services like Kirkus and Reader’s Favorite for professional reviews.
Pagewheel lets you add tracking pixels to a digital product. These can be used with Meta Pixel or Google Analytics pixels. Accessing the Add Pixel Box You can add tracking pixels to both new and existing products. While Creating a New Product In the final steps of creating a product, you can add a tracking…
Angela Hursh leads an outstanding team of marketing and training professionals at NoveList, a company dedicated to helping libraries reach readers. A 2023 Library Journal Mover & Shaker, she has also created courses on LearnwithNoveList.com designed to help library staff learn how to create effective marketing. Before her job at NoveList, Angela led the content marketing team for the Public Library of Cincinnati and Hamilton County. She also has more than 20 years of experience as an Emmy-award-winning broadcast TV journalist.
If you have ever wondered “what the heck should I email to my list of readers?” Then check out the 20+ prepped email templates drafted by ai so that you aren’t staring at a blank screen. Add a little YOU and push SEND.