If your content provides more value than competitors’, Google has good reason to rank it higher. Use the “Personal KD %” filter to focus on keywords in your chosen difficulty range. A SERP feature is any non-traditional result on a search results page. Claim your free Semrush trial to see more results and access additional features.
- Focusing on originality and adding unique insights to your content can help your content stand out.
- The search engine frequently updates its algorithms to enhance user experience, provide accurate results, and thwart black-hat SEO practices.
- Google’s algorithm for ranking Business Profiles does not just consider proximity and relevance but also activity and quality of information.
- With tools like Moz, you can track your rankings and analyze competitors’ performance, providing a well-rounded view of the landscape.
Track Your Rankings
Use a large enough font and a high contrast ratio to make the text easy to read. Test your website on different resolutions using the Google Chrome Developer tools. Go through the results and choose keywords with a high search volume aligned with your business goals. It demands constant learning, adaptation, and a commitment to providing valuable, user-first content. Over 60% of people visiting websites now use phones or tablets.
✔ Enhancing Site Authority
You can also easily track your competition to see where they are ranking. Knowing how to check your keyword rankings in Google is an important part of any SEO strategy. Google includes page experience as a ranking factor, so knowing how to improve these metrics will help improve your website’s SEO rankings. High-quality backlinks remain one of the most important SEO factors for all websites. Possibly, the most direct way to check your keyword rankings is to search for them manually on Google. The overview displays your average position, estimated traffic based on your ranking, and the percentage of keywords ranking in SEO Anomaly the top 10.
Choosing easy keywords will not only help you begin ranking, it will elevate the overall authority of your website, making it easier to rank for more difficult terms in the future. No matter how much content you create to target those keywords, you may never rank. Later in this article, under the measurement section, we’ll explain how to find out which keywords you’re ranking for. You’ll rank higher for hundreds of keywords and get tons of organic traffic before you know it. Redirecting one of these to the other to consolidate backlinks may help us rank higher for this keyword. Having many similar pages about the same thing is shooting yourself in the foot.
When you know the search intent behind a keyword, you can fine-tune your content to give the searcher (and Google) exactly what they want. You can do this manually by typing them in one by one or importing a file with multiple keywords. SERanking is another suite of SEO tools that features a robust keyword ranking tracker. After you have added your keywords, Rank Tracker begins collecting position data.
If you optimize your website for several ranking factors today, it’s not going to magically appear in the number one spot tomorrow. It makes it so that search engines can easily understand and index the content. Topic clusters are also beneficial from a user experience perspective. It makes your content easier to navigate and readers will realize that they don’t have to go to multiple sites to find what they’re looking for. Keep in mind that with Google Ads, you pay per click, meaning that any time someone clicks on your ad, you incur a cost. (Read up on how much it costs to advertise on Google.) Also, note that many people skip over online search ads to get top organic results.